Dan's Story
Daniel Strode is a best selling author on the topic of corporate culture and innovation. In his first book “The Culture Advantage” he explores what it takes to build cultures of innovation, irrespective of company size or industry, in order to sustain or enhance business success.
Daniel has many years of practical hands-on experience being a culture practitioner and has delivered training and consulting worldwide, in addition to teaching the topic of culture and innovation in Universities.

What I Do
I am a culture and innovation enthusiast and my sole aim is to help companies of any size or scale improve their culture and innovation efforts in order to be more successful and sustainable.
Coming Soon: Free Online Training
Click below to download a FREE online training – teaching you how to implement a “growth mindset” in your company through building psychological safety in abundance, so that your innovation efforts can succeed.
I Write.
I love to write and have recently published my first book, The Culture Advantage. Additionally I write thought leadership pieces for many major publications on an ongoing basis.
I Teach.
My real passion is to share knowledge and I teach a range of students and in companies on how to boost their culture and innovation efforts.
Latest Blogs
The Great Recalibration
I was thinking, all this talk about The Great Resignation and Quiet Quitting perhaps is missing the point. People are quick to criticise and blame employees for being lazy and work shy. But what if it’s seen the other way, employees pushing back upon unreasonable patterns of work. Perhaps it’s...
Read MoreGreatness is made, not born
We all love stories about child prodigies – but the truth is, you can build and develop greatness. It’s about having the right environment to thrive and the opportunity : as company leaders that’s what we need to build.
Read MoreTalent is evenly distributed
Whilst talent is evenly distributed, opportunity is not. The colour of your skin, or your gender really doesn’t discriminate when it comes to talent. The question is, are you looking for talent where others have not looked? That’s how you can win, and, do the right thing.
Read MoreOdd socks day
I loved the “odd socks day” this month, which was actually held around the world on the 13th November. Essentially you get to wear odd socks i.e. not a matching pair. Fun! It’s a great visual representation that we are all different and it’s those differences which makes us stronger....
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