Daniel Strode

Corporate Culture & Innovation Expert

Dan's Story

Daniel Strode is a best selling author on the topic of corporate culture and innovation. In his first book “The Culture Advantage” he explores what it takes to build cultures of innovation, irrespective of company size or industry, in order to sustain or enhance business success.

Daniel has many years of practical hands-on experience being a culture practitioner and has delivered training and consulting worldwide, in addition to teaching the topic of culture and innovation in Universities.

What I Do

I am a culture and innovation enthusiast and my sole aim is to help companies of any size or scale improve their culture and innovation efforts in order to be more successful and sustainable. 

Coming Soon: Free Online Training

Click below to download a FREE online training – teaching you how to implement a “growth mindset” in your company through building psychological safety in abundance, so that your innovation efforts can succeed.

I Write.

I love to write and have recently published my first book, The Culture Advantage. Additionally I write thought leadership pieces for many major publications on an ongoing basis. 

I Teach.

My real passion is to share knowledge and I teach a range of students and in companies on how to boost their culture and innovation efforts. 


Latest Blogs

Creative space

We often battle about where innovation happens. Some say it happens at home because you have peace and quiet and can think. Some say, come to the office so you collide with others and that innovation happens best there. However I don’t align to either of these views. I think...

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Productivity Rates

I see, on a near weekly basis, new research which shows that productivity is falling – or at best staying flat – in developed countries. The seeming benefits of technology are not coming to fruition. So say the reports. But I would argue that indeed we are more productive than...

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A football fairy-tale 👒

Once upon a time, in the world of football 🥅 , a mesmerizing fairy-tale was unfolding 🔮 . Are you ready for the greatest underdog story ever told? 📖 Luton Town Football Club, a team that defied the odds, conquered the Championship playoff final, and secured their place among the...

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Inclusion creates diversity

We often think that diversity within our companies is a problem to be solved. We throw money at “the problem” and ensure everyone has sufficient training. But when you think about it, it seems to make more sense to think that inclusion creates diversity. And instead of treating diversity as...

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