Unleash Innovation.
Build Culture.
Future-Proof Strategy.
Give your people the tools to lead lasting transformation and get results that stick.
100+ high-impact habits from the world’s most innovative companies.
A dynamic workshop and strategy tool designed to spark breakthrough ideas.
As Featured In
Daniel doesn’t just believe in the power of company culture to enable innovation – he lives it.
From boardrooms to global stages, he activates culture as a strategic tool to drive business transformation.
Daniel Strode
Culture & Innovation Strategist / Keynote Speaker / Bestselling Author
Daniel Strode is a globally recognised culture and innovation strategist, bestselling author, keynote speaker, and practitioner of real transformation.
Daniel led a global culture transformation at Santander Bank, guiding 220,000 colleagues across 32 countries through the shift from a traditional bricks-and-mortar institution to a fully digital lender. He understands first-hand what it takes to build culture at scale, align leadership, and create the conditions for innovation to thrive — even in complex, global environments.
Today, Daniel works with companies across six continents, bringing energy, clarity, and powerful tools into every room — whether it’s a boardroom, an offsite, or a virtual session. His work blends deep insight with high practicality, empowering teams to unlock innovation, embed culture, and future-proof their strategy.
He also teaches on innovation and leadership at some of the world’s top business schools, equipping the next generation of leaders with the mindsets and behaviours they’ll need to succeed.
Trusted By:
The Innovator’s Edge Card Deck
Transform Your Business Today
Born out of years of research into what truly drives innovation, this deck is designed to do one thing: get people thinking differently.
Each card prompts action, not theory. From sparking bold ideas to encouraging smarter collaboration, the deck helps individuals and teams shift from default thinking to intentional innovation.
Use it in workshops, leadership offsites, ideation sprints, or even as daily inspiration. It’s not just a tool; it’s a mindset shift in a box.
Ships globally. Corporate packs available: please contact us.
- Action over theory: No fluff. Every card has practical prompts you can use immediately.
- Designed for real teams: Use it in meetings, workshops, or solo: no facilitator required.
- Built for business challenges: Organised across five proven categories: Culture, Leadership, Technology, Execution, Collaboration. Additionally, there are Inspirational Inserts to get ideas flowing.
- Scalable & flexible: One deck, over 100 ideas, millions of combinations. Infinite use cases: from startups to Fortune 500s.
- Visually engaging: Beautifully designed, tactile, and thought-provoking: it gets picked up and used, not shelved.
Aren’t culture change and innovation efforts supposed to take years?
Not when you break them into small, daily shifts.
Not when you give people the tools to lead it themselves.
Try a sample card: click on the phoenix art to generate a card from the deck at random and see how it will help you to boost your culture of innovation and give you the edge.
Workshops, Keynotes & Consulting
How much innovation are you leaving on the table by not investing in culture?
Ready to unlock innovation in your team? Let’s build something remarkable – together.
Keynotes
Daniel’s keynote talks are built on years of real-world experience and the insights from his bestselling books. Whether it’s a 20-minute spark or a 1-hour anchor session, each talk is designed to move
people: emotionally and strategically. Available in-person or virtually.
“Expect bold ideas, powerful stories, and practical takeaways your team will act on immediately.”
Masterclasses
Half-day or full-day sessions that dive deep into how to build innovation into your culture and strategy.
Every session is 100% tailored to your business and designed to spark momentum: with frameworks, exercises, and aha moments throughout.
Consulting
When you need more than inspiration Daniel partners with your leadership to lead change from within.
From culture audits and innovation design to long-term transformation journeys, you’ll get access to Daniel’s expert network and team who can deliver any project end-to-end and proven strategic tools.
Virtual Programmes
No travel? No problem.
Daniel offers structured, high-impact virtual programmes: including mini-sprints, creative strategy labs, and digital masterclasses using The Innovator’s Edge tools.
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