In a world where incremental progress is often the norm, most individuals and businesses find solace in the familiar comfort of 10% improvements – be it in revenue, salaries, or cost reduction.

Yet, there’s a profound truth to acknowledge: when your sights are set solely on that 10%, it’s quite likely that’s all you’ll achieve.

But why, you may wonder, do so many of us settle for such modest gains?

The answer lies in what’s known as the scarcity mindset, a psychological trap that keeps us tethered to the status quo, afraid to leap into the unknown.

However, on the flip side of this common paradigm, you’ll find the world’s most successful individuals and companies. They have one thing in common: an unwavering commitment to the 10x mindset – a pursuit of not 10%, but a colossal 1,000% change.

The difference lies not in their innate abilities, but in their willingness to challenge the norm, break free from the shackles of incrementalism, and embrace the audacious goal of 10x improvement.