As you embark on your innovation efforts it is likely you have some targets for the next two or three years. But be mindful that you are building enterprise capability for the future as well, the more you focus on innovation now the more it will payoff in the longer term.

When you are investing, recruiting, training, implementing new software etc. you should of course focus on today but also have an eye on the future. If your data isn’t good enough today to help you gain insight on where to innovate, then it won’t be ready for future challenges either.