Apple’s unique strength lies in its organizational design, which revolves around the formation of small, highly disruptive teams positioned at the fringes of the company. These teams operate in secrecy, diligently analyzing various industries, waiting for the opportune moment to initiate disruption.

As a result, Apple maintains a diverse portfolio of teams on the cutting edge, each focused on scrutinizing different sectors. When these teams identify a sector, such as retail, watches, payments, or VR, as ripe for disruption, they swiftly seize the moment. By entering the market with their innovative offerings, they seamlessly integrate the newly disrupted sector into Apple’s vast ecosystem, leveraging its strengths and resources.