Firms of Endearment

I recently read a book from 2014 called Firms of Endearment.

It struck a chord because it showed, with research, that firms who were focussed on their culture, their social impact, and their business responsibility outperformed their peers by a factor of eight over a thirty year period.

This may have been one of the earliest studies into this, but it proved that being socially conscious is the way to go.

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