Brentford FC

A football team that always impresses me. A team thriving in the English Premier League, despite one of the smallest incomes, smallest fan bases and smallest wage budgets.

The whole club punches above their weight because of the culture they have.

Their manager, Thomas Frank said the club would sooner have a player with 80% of the ability they were looking for if he had 100% of the right attitude, rather than the reverse, with the mantra that “culture is everything”.

Who are you hiring? Brilliant jerks, or wonderful team players with an attitude to improve?

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