Inspire Confidence. Empower Change.

That’s the KPMG purpose statement for the company, one they released in 2015 to their c. 200,000 people.

Words are meaningless, so KPMG embarked on a journey to show their people how they live and lived their purpose in practice. They shared how they helped manage the Lend-Lease Act which helped to destroy Nazi Germany. They shared how they certified the elections which saw Mandela come to power in South Africa. And, they took 42,000 employee stories and shared them – showing how colleagues “fought terrorism” or “helped farms to grow”.

There really is a purpose. But the storytelling made it hit home.