It actually means being digital and thus operating in a digital way. The technology alone doesn’t ensure your success as a digital firm.

If you are operating digitally you would be a real time company, have the right organisational structures, relevant roles and jobs (AI, Data Science…) and, have built career pathways for development.

What really underpins a digital transformation (which by the way is really just business transformation) is the culture, the way you act and do things.

Culture is the driver. Culture will make your transformation a success.

Digital Transformation = Business Transformation