Collaboration is when a group of people come together to work on something jointly in order to produce an outcome. This may be a writer working with a cover designer to produce a book, or a mechanic working with the driver to produce a winning racing car, or, the technology department working with the marketing team to ensure the right advertisements are displayed in a shop’s point of sale area.

In short, collaboration is group work – or how you work together as a group of people on the same challenge. How well you do this, will massively influence the success and outcomes you can achieve in your companies. Steve Jobs famously summed this up when he was talking about Pixar, the movie studio, and said “The important thing is not the idea. It is the people. Our business depends upon collaboration”

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