How to innovate is the multi-billion-dollar question. There is often no right or wrong way, but rather a set of ingredients which can help, and a secret ingredient which acts as the catalyst and magic to the baking.

As always, there is no clear answer – what works for one company may not work for another. But there are regular patterns repeated across successful companies. They are:

• A clear strategy

• A malleable business structure

• A secret ingredient and your competitive advantage: a powerful culture of innovation