Very interesting to learn from Nathan Jones. The Luton Town FC manager who has taken them from League 2, to 3rd in the Championship (with a chance to promote to the Premier League this season) – whilst having the smallest budget in the league.

He explained that the culture – The Luton Way – has been a foundational pillar in this transformation. And the culture of being Disciplined, Professional, Competitive and Innovative runs through the whole business now and is driving them on. Everyone is in it together.

The power of culture. Not money.